Web hosting...the Aussie way!
Project Brand identity, digital and marketing
Client World Host Group
Australian tech brand Webcentral needed a visual refresh of their existing system. Bold colours, quirky characters, hand crafted icons and illustrations gave the brand a distinct look that was not without a bit of tongue and cheek. On top of this the original site was rebuilt from the ground up within a custom CMS system that simplified the content and streamlined the user flow.
Working as part of a team, I developed the full brand framework, including the logo, guidelines, iconography, photography style, and a flexible design system that could scale across product, marketing, social.
As the brand grew so too did it evolve visually. I took the opportunity to experiment with our paid social media and PPC advertising to have more fun with the brand. New photography styles and illustrated backgrounds were played with to give the brand even more attitude.
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If you'd like to discuss an opportunity please email me with a brief outline of your project and we'll take it from there. You can also see what I get up to on social media.