UX Pilot Design Task
I joined SafeKeep at a critical early stage, brought in to establish a brand identity capable of supporting an ambitious and well-funded digital startup. My role was to lead the end to end creation of the SafeKeep brand ecosystem - shaping not only how the product looked, but how it communicated, behaved, and positioned itself within a competitive market.
Design task
For the three ads, rather than treat it as one idea with three different formats, I changed it to one idea per format in order to experiment. Early experimentation led me to try pushing out of the grid layout in order to prevent things from potentially becoming too rigid. I wanted to try and find some additional photography such as people or abstract 'cube' generating patterns to underpin the design and see if it could 'feel' UX Pilot.
The square ad I derived from an existing old branded post - I found it interesting to see how this could look in the new brand. I played around with typography, highlighting words in different weights or using colour bars. Lastly I had a play with motion to bring some excitement to the ads, after all in advertising motion is king! I went a bit all out and modelled the mascot in 3D - I love the 2D logo animation so wanted to recreate this to have some depth and to be playful with the brand.
LinkedIn Case Study - Carousel Post
From "Blank Canvas" to Award Winning MVP: How Larry built Rummly with UX Pilot. Existing platforms make listing a chore. Larry’s goal for Rummly was to create a Zero-Friction experience. But how do you design a complex, micro-local app without spending weeks on the "blank canvas"?
Instead of manual wireframing, Larry used UX Pilot to generate the structural skeleton of the entire flow. Resulting in 10+ screens generated in minutes, not days.
He explored multiple prompt strategies in UXPilot: Layout-only prompts to test structural clarity. Prompts with a reference, spacing fix prompts to create clear separation between navigation controls. Material & Minimalism prompts to reduce clutter while reinforcing consistency in the designs.
Larry didn’t just get a flat image; he got structured layers. UX Pilot bridges the gap between AI generation and professional design systems that can be edited further in Figma.
Rummly is proof that UX Pilot enhances UX research, design, and validation by automating repetitive tasks while keeping the user in creative control.
