Life admin, sorted
Project Brand identity, digital and marketing
Client SafeKeep
I joined SafeKeep at a critical early stage, brought in to establish a brand identity capable of supporting an ambitious and well-funded digital startup. My role was to lead the end to end creation of the SafeKeep brand ecosystem - shaping not only how the product looked, but how it communicated, behaved, and positioned itself within a competitive market.
The impact of this work was immediate. Our pre-launch marketing campaigns generated significant momentum, attracting more than 5,000 early adopters before the product even went live. This demonstrated the strength of the brand foundation and validated the creative direction as a powerful driver of early traction and user engagement.
Working from the ground up, I developed the full brand framework, including the logo, visual guidelines, iconography, illustration style, and a flexible design system that could scale across product, marketing, and investor communications. This strategic foundation ensured the brand delivered clarity, trust, and differentiation from it's competitors. These are essential qualities for a security-focused digital product.
To support growth and engagement, I produced a wide range of marketing materials spanning static visuals, motion content, and product centric storytelling. I also collaborated closely with developers to design and deliver Lottie animations, ensuring the in-app experience felt cohesive, polished, and aligned with the brand’s tone.
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If you'd like to discuss an opportunity please email me with a brief outline of your project and we'll take it from there. You can also see what I get up to on social media.
