Creativity, Powered by AI
Project Creo.ai
Agency hosting.com
As a sub-brand of Hosting.com, Creo.ai was created to introduce a new AI driven sitebuilder into an increasingly crowded AI landscape. The strategic challenge was to differentiate from established products by showcasing both ease of use and creative power whilst maintaining credibility through its Hosting.com parent brand.
The design strategy focused on balancing trust with innovation. A vibrant colour palette was selected and dynamically self-generating 3D cubes were developed, symbolising the instant and adaptive nature of AI. This visual metaphor reinforces that AI sites build themselves.
KPIs include: +35% increase in product trial signups within three months, compared to Hosting.com’s previous sitebuilder tools. 23% higher engagement on landing pages featuring the cube animations, indicating strong resonance with the creative.
Responsible for
- Design direction
- Branding
- Motion
- Website design
- UI/UX
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