FantaCycling rebrand
Client_ FantaCycling
Agency_ Terraviva
The rebrand for Suempresa was essential to breathe new life into the company’s identity and reposition it for the future. The previous branding was fragmented, with elements that felt disjointed and failed to convey a cohesive message. In a rapidly changing tech landscape, Suempresa needed a fresh look that not only captured its energetic and forward-thinking approach but also resonated with both long-time customers and new audiences. The rebrand allowed us to streamline the visual language, ensuring consistency across all platforms - from the website and UI to advertising and customer touchpoints.
Responsible for
- Art & design direction
- Branding
- UI/UX design

Design
This new, modern identity was designed to better align with Suempresa’s dynamic vision of being a leader in Mexico’s web hosting and tech industry. It showcases the company’s commitment to progress while staying true to its roots, and sets a strong foundation for future growth. Typography was revamped to be fun and friendly, making it more approachable. I also redesigned the logo, highlighting "empresa" (which means 'business') with a distinctive bar - a design element that carries through the site to connect typography with the visuals seamlessly.


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