Unite Students Rebooking campaign
Client_ Unite Students
Agency_ Dirty Design
Creative direction_ Charlotte Hockey-Berry
Account Management_ Lucia Boccacci & Hayley Brown
For the 2019/20 Rebooking campaign, myself and the team wanted to create something truly unique and fresh, so we brainstormed and came up with the idea to develop 3D illustrations using lifestyle objects within an abstract space to highlight all the amazing benefits of living with Unite Students.
Responsible for
- Art & design direction
- Print materials
- Animation
- Bespoke 3D illustrations
- Interactive web banners
Not only did we want to showcase the benefits of the service, but we also wanted to emphasize the brand promises in the same visual style. The designs ended up on large format print, digital and were also brought to life in animation form, making the campaign even more captivating and engaging.
Values posters
As there are many benefits to living at Unite Students, the comms teams found it difficult to showcase many of these using photography alone. The solution was to embrace the abstract and create a visual amalgamation showing multiple benefits such as wifi, the MyUnite app, modern facilities, fitness and playroom areas.
Interactive digital banners
Inspired?
If you'd like to discuss an opportunity please email me with a brief outline of your project and we'll take it from there. You can also see what I get up to on social media.