Building bridges to success with Accuriopress
Project Brand identity, digital and marketing
Client Konica Minolta
Agency Indicia Worldwide
A strategically designed B2B campaign for Konica Minolta's latest versatile printer. The printer is so versatile and overcomes technical limitations that we positioned it as something that 'builds bridges', allowing businesses to access previously untapped markets. With the Accuiropress, the gap between vision and reality is closer than ever before. For the key visual I developed a classic 3D arch bridge constructed of all the different substrates the printer can use. This design was flexed across material including brochures, technical documents, LinkedIn posts and interactive web banners.
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